Monday, October 26, 2009

Why Follow the Crowd?

It's that time of year for the Annual Hamilton Mum Show. And it's a time when many people add some fall colours to their homes and placed of business. Chrysanthemums are the queens of fall flowers. They are bushy compact plants bursting with colourful blossoms, spilling out over porches and walkways. They brighten your invitation to enter this home, "Welcome to our Home." ( in Spanish is "Bienvenidos a nuestra casa".)
Noticed a beautiful Fall Chrysanthemum at Heritage Green Nursing Home the other day. A brilliant yellow mum, at the peak of bloom.
But then as I looked closer, I saw a lonely bronze flower. Just one odd blossom in a sea of waving yellow blooms.

I remember from my classes in botany or horticulture at the University of Guelph, where we learned about chimeras. Here is this mum plant, there are 2 different genetic make-ups. One part with yellow flowers, one part with bronze flowers.

How did this happen? Most likely there was a mutation in a few cells that changed the colour from yellow to bronze. The stem of that flower somehow got its DNA coding mixed up.

I see something similar on many of the variegated euonymus plants. On a plant with green and gold leaves, you may find a branch or 2 that has reverted back to the plain green foliage. The variegated foliage is a sport or variety that somehow mutated in the first place. The green foliage twig has reverted back to the original genetic coding. Often the green section is more vigorous than the variegated part and if allowed to grow may overtake and overpower the variegated portion. Be sure to prune out the green foliage as soon as possible (assuming you wish to keep the plant as a variegated foliage plant.)
In business, some companies like to fit in and follow the rest of the world. Others prefer to do things differently.
Turf King Hamilton is geared to providing our customers with value and quality. We could provide the same fertilizer as the other companies. But the way we look at it, it takes the same amount of time to fertilize your lawn whether we apply a mediocre blend or whether we apply a custom blended high quality fertilizer. Any one can use mediocre blends or even cheap blends. They can offer to match the price of any competitor. I don't know if I have seen anyone offer to match the quality of any of their competitors. You will see some retailers who sell brand name products offering to match prices but here you are comparing apples to apples (at least for the product itself).

With lawn care, there is so much more than just a product. While we can be match by a competitor who may decide to offer a fertilizer with similar qualities, they also have to match our quality service. Here it becomes harder to define and harder to compare. And even harder to match.
Quality service starts with the attitude of wanting to serve your customers. They are not there to be taken advantage of. If we meet their needs, they will want our services. Granted, our quality of service is not for everyone. Some people want the cheapest price. Quality is of value only when it is appreciated. Our customers are looking for value.
And we do provide that value in many ways.
From having knowledge and expertise available to the technicians who care, and who are willing to spend extra time if and when needed, Turf King Hamilton strives to give each customer just what it needs.
Because every customer has different needs, we do offer a whole range of options to our lawn programs. Some companies have 3 programs, Good-Better-Best or Bronze-Silver-Gold. Whatever the name, pick one of these 3 programs. At Turf King Hamilton we have lawn care packages that can be customized in a multitude of ways. With or without crabgrass reduction fertilizer. With or without core aeration. With or without chinch bug protection. And so on.
If you have a lawn/tree/shrub that needs some Tender Loving Care- get The KING OF GREEN, the King of Lawn Care:
or call us at 905.318.6677 or 1.888.TURFKING (887.3546)
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